For independent shops & big retail ideas
Standout toys and gifts for your shelves.
Discover Speks, Master Toys and The Elf on the Shelf.
UK & Ireland wholesale
Free UK delivery over £500
Trade account ordering
Clearance
Discontinued lines at cost.
In stock now and priced at cost to clear. Add a few to your next order while stocks last.
Coming to Netflix 4 November
Scout Elf Squad Season 2.
The Elf on the Shelf preschool series streams on Netflix from 4 November, with two seasons of North Pole adventures. More families watching means more asking for Scout Elves this Christmas, so get your Elf on the Shelf range in now.
Season 1 and a Season 2 Halloween sneak peek are on The Elf on the Shelf YouTube channel.
Available now.
In stock at our Milton Keynes warehouse and ready to dispatch.
Gump Original
In stockSign in for trade prices
Blur
In stockSign in for trade prices
Odds Silicone Fidget Magnets
In stockSign in for trade prices
Slabs (Single Colours / 3 Packs)
In stockSign in for trade prices
Odds Vivid Silicone Fidget Magnets
In stockSign in for trade prices
Gump Loop
In stockSign in for trade prices
Gump Surface
In stockSign in for trade prices
Gump Jumbo
In stockSign in for trade prices
Pre-order for Q1 2027.
Due into our Milton Keynes warehouse in February 2027: Blur, Odds, Crags and Pivot. Pre-order now and it goes out as soon as stock lands.
Blur Assorted 36 Units with Display
Pre-order, expected February 2027Sign in for trade prices
Odds Silicone Fidget Magnets
Pre-order, expected February 2027Sign in for trade prices
Crags Magnetic Fidget Putty
Limited stockSign in for trade prices
Crags Matte Magnetic Fidget Putty
Pre-order, expected February 2027Sign in for trade prices
Crags Matte Magnetic Fidget Putty
Pre-order, expected February 2027Sign in for trade prices
Crags Magnetic Putty
Pre-order, expected February 2027Sign in for trade prices
Crags Magnetic Putty Assorted 12 Units with Display
Pre-order, expected February 2027Sign in for trade prices
Pivot
Limited stockSign in for trade prices
New from Master Toys, arriving mid-November.
Bright, stretchy squishies in counter display units. Pre-order now.
Qube Squishy CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Drip Squishy CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Drop Squishy CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Candy Drops CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Gummiez Bears CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Sprinkle Bear CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Gummiez Duck CDU
Pre-order, arriving mid-NovemberSign in for trade prices
Pudgiez Mar-Ducks
Pre-order, arriving mid-NovemberSign in for trade prices
Seasonal spotlight
A little magic.
A busy Christmas.
Get your Christmas range in early. Shop everything in stock and ready to dispatch from our Milton Keynes warehouse.
Last order date for Christmas delivery: 21 December 2026.
Good products. Straightforward ordering.
Trade prices online
Sign in to see wholesale prices and place your order.
Clear stock information
See what's available now and what's on pre-order.
UK & Ireland wholesale
Supporting independent shops and national retailers.
Let's find your next bestseller.
Open a Baby Republic trade account to explore the range and order online.
A few useful answers.
How do I see trade prices?
Prices show once you're signed in to an approved trade account. New to Baby Republic? Apply on our trade account registration page; approval usually takes 1–2 working days.
Do you supply retailers in Ireland?
Yes. We deliver to the Republic of Ireland as well as the UK. Delivery to Ireland is free on orders over €500 (€14.99 below that). Delivery to Ireland usually takes up to 4 weeks.
Can I order products on pre-order?
Yes. Products marked pre-order can be ordered now, and the badge shows the month we expect stock. You can pay at checkout or on invoice, and we dispatch as soon as stock arrives at our Milton Keynes warehouse.